How to achieve a lower percentage body fat

I did not write a book about this topic because, as I did my research, I discovered that it would probably not be worthwhile for me to do so.
I found that most people who have a lower percentage body fat as one of their goals also have conflicting goals.
Can you imagine the internal turmoil of having that conflict?
I also noticed that most of the information about how to reduce your body fat percentage is wrong.
I have tried some of it myself and regularly measured a trend in the opposite direction as I applied it.
It was an interesting experience for me though I did miss the pleasure of seeing some definition in my abs.
So much so that I am again having a lower percentage body fat as one of my goals.
Then I began to think about how I could use my skills and ability to be of assistance to those who genuinely are interested in having a lower percentage body fat.
Sales and marketing are not my greatest strengths and my target market is besieged by many powerful marketers.
Many have purchased products that have not worked for them.
I know what I offer is customized to the unique needs of each individual client and it does work.